Alibaba Group Generated US$10 Billion of GMV in the First Hour of the 2018 11

SHANGHAI–(Business Wire)–Alibaba Group Holding Limited (NYSE:BABA) today kicked off the 2018
11.11 Global Shopping Festival at midnight in China. Early highlights of
this year’s festival included:

This press release features multimedia. View the full release here:

Mercedes-Benz Arena in Shanghai (Photo: Business Wire)

Mercedes-Benz Arena in Shanghai (Photo: Business Wire)

  • US$10 billion (RMB69.3 billion) of total GMV was settled through
    Alipay in 1 hour and 48 seconds
  • US$1 billion (RMB6.9 billion) of total GMV was settled through Alipay
    in the first 1 minute and 25 seconds
  • Participation from more than 180,000 brands

In the hours leading up to the shopping event, Alibaba’s video streaming
platform Youku hosted the fourth annual countdown gala to celebrate the
official launch of the festival. Viewers were able to experience the
gala live via Youku, as well as across China on two major Chinese TV
stations. This year, the gala featured international celebrity
appearances and performances from Miranda Kerr, Mariah Carey and Cirque
du Soleil.

For additional content from the event, please follow the Alibaba Group
official Twitter account at,
or visit the 11.11 Media Resources page on Alibaba corporate news site
Alizila with live results, videos, fact sheets, b-roll and other content
related to this year’s 11.11.

About the 11.11 Global Shopping Festival

The 11.11 shopping festival began in 2009 with participation from just
27 merchants as an event for merchants and consumers to raise awareness
of the value in online shopping. Last year, over 140,000 brands and
merchants participated in the global shopping event, with consumers
spending RMB168.2 billion during the 24-hour period. For additional
history and facts from last year’s festival, as well as the latest news
and updates on the 2018 11.11 Global Shopping Festival, please visit

About Alibaba Group

Alibaba Group’s mission is to make it easy to do business anywhere and
the company aims to achieve sustainable growth for 102 years. For fiscal
year ended March 2018, the company reported revenues of US$39.9 billion.


GMV for the 11.11 Global Shopping Festival is the total value of orders
settled through Alipay on Alibaba’s China retail marketplaces, Lazada
and AliExpress within a 24-hour period on November 11. It is reported on
a real-time basis and includes shipping charges paid (where applicable).

Alibaba Group’s operating results disclosed in this press release are
denominated in RMB. All translations of RMB into US$ are made at US$1=
RMB6.9329, the central parity rate announced by the People’s Bank of
China (PBOC) on November 9, 2018.

All GMV and other figures presented in this press release are unaudited
and subject to adjustments.

Sindy Shi
+86 150 2192 5635
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+1 917 528 1992
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